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Strongid™-P Confirmed as Market Leader

Strongid™-P, has confirmed its position as the nation’s favourite wormer following the publication of the latest market data reporting Strongid-P as the number one brand in the highly competitive area of equine wormers. (NOAH Q3 MAT 2003).

A highly experienced and well informed sales force combined with a comprehensive programme of sponsorship, advertising, promotions and public relations, all centred on the message of rotational worming, have ensured that Strongid-P has once again become the brand of choice for horse owners.

Strongid-P Brand Manager Laura Jenkins said: “Our commitment to supporting wholesalers, vets and retailers, together with our co-ordinated communications campaigns across the spectrum of the retail and consumer sectors has been complemented by our strong event and rider sponsorship portfolio which includes Badminton, Royal Windsor, Burghley, Olympia, Mary King and young show jumper Lola Wade. In addition to our assistance direct to retailers and wholesalers, we take our responsibilities as corporate citizens very seriously and this is reflected in the strong and scientifically independent literature and messages that we proactively pass to end users. We look forward to working with our customers to continue building on this success during the coming year.”

Further information can be obtained by calling Pfizer Animal Health on 01737 331333 (Option 2)


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