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HorseTV Announces Acquisition of International Equestrian Federation (FEI) Competition Programs

Houston, TX - HorseTV, currently providing 18 hours of equestrian programming each week to millions of North American homes through local television stations, select cable systems, C-Band satellite dishes and certain major markets through DirecTV and DISH local station options, announced this week that it has secured the broadcast rights to almost 75 major international equestrian competitions, including all of the 2003-4 Dressage and Showjumping World Cup qualifying competitions, the 2003 Nations Cup Showjumping series, the new 2003-4 World Cup Indoor Driving series and the 2003 European Championships for Dressage, Eventing and Showjumping.

Long underserved by mainstream television, the huge North American equestrian-enthusiast audience will now be able to view top class international horse sport on a regular basis for the very first time. Initial programming of the competitions will commence mid-Spring. HorseTV is the brainchild of equestrian video veteran Sally Lasater, who has spent many years working on expanding the limited coverage of equestrian sports on television. Launched in January, 2001 and distributed by the America One Television Network, HorseTV broadcasts a wide variety of informational and instructional programs as well as an outstanding array of documentary, show and event programming devoted to owners, riders, breeders and lovers of horses and equestrian sports.

HorseTV has been growing steadily during the last two years thanks to the continued support of Britain's leading video company, Equestrian Vision, and Texas-based US Farm and Ranch Media Group, two major backers of the project. US Farm and Ranch Media Group is the parent company of America One, as well as Western & English Today, a leading equestrian trade publication, and Cowboys and Indians Magazine, the premier magazine of the West. "Just think about it," said Sally Lasater, "For the first time in the history of our industry, horse lovers of all persuasions will be able to follow their favorite horses and riders in on-going competitions, year round. We’ll finally be able to present the heros of the equestrian world to the rest of North America!”

One of the immediate goals during the next year is to demonstrate the remarkable power for product branding and promotion which HorseTV and television can provide to companies within the industry. “With the wonderful programming we've got coming up in 2003,” said Lasater, “there isn't a company in this industry which couldn't benefit."
HorseTV is eager to expand its relationships with all equestrian and breed organizations, and to provide broadcast platforms enabling them to distribute of knowledge and information beyond that of just the equestrian world.

For more information on the FEI programming, or for advertising and sponsorship availability on HorseTV, please contact:
Sally Lasater
9434 Old Katy Rd #380
Houston, Texas 77055
Phone 713 468 2014

HorseTV -


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