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Caldene Overwhelmed By Response

BETA International main sponsor Caldene were overwhelmed with the response to their new collection and new stand, now under the Matchmakers International stable.

The feedback to the clothing range with its modern up to the minute fashion and quality tailoring was phenomenal and met with the seal of approval by all visitors to the stand.

Said Neville Lawrence: "We really cannot believe the response, it has been quite incredible, far bigger and better than we envisaged.

"The organisers have done a fantastic job and it underlines the fact that in Britain we understand how to put on this Trade Fair.

"During the fashion shows there has been standing room only and during the Caldene scene I was filled with pride, the hair on the back of my neck was on end.

"The launch has been far better than our expectations and has really exceeded them.

"We are absolutely delighted with the sponsorship which has been phenomenal for us with Caldene branding extremely visible.

"Our aim with the brand has been to lift it to a higher level and Caldene is now very much a collection which works together very well.

"The last year has seen a great deal of research carried out before we started to design the collection.

"The team on the stand have been extremely enthusiastic with everyone working so hard in the build up to the Trade Fair and throughout the three days.

"Anyone who misses BETA International is missing out on a great experience and the chance to increase their business."


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