Overwhelmed By Response
International main sponsor Caldene were overwhelmed with the response
to their new collection and new stand, now under the Matchmakers
feedback to the clothing range with its modern up to the minute
fashion and quality tailoring was phenomenal and met with the seal
of approval by all visitors to the stand.
Neville Lawrence: "We really cannot believe the response, it
has been quite incredible, far bigger and better than we envisaged.
organisers have done a fantastic job and it underlines the fact
that in Britain we understand how to put on this Trade Fair.
the fashion shows there has been standing room only and during the
Caldene scene I was filled with pride, the hair on the back of my
neck was on end.
launch has been far better than our expectations and has really
are absolutely delighted with the sponsorship which has been phenomenal
for us with Caldene branding extremely visible.
aim with the brand has been to lift it to a higher level and Caldene
is now very much a collection which works together very well.
last year has seen a great deal of research carried out before we
started to design the collection.
team on the stand have been extremely enthusiastic with everyone
working so hard in the build up to the Trade Fair and throughout
the three days.
who misses BETA International is missing out on a great experience
and the chance to increase their business."