Booming At BETA International
mood at BETA International 2004 - simply buzzing!
was the response from both exhibitors and visitors to the biggest
and the best equestrian and country clothing Trade Fair in Europe.
attendance figures up and trade reaching a new scale, this year's
Trade Fair was the place to be for those serious about supporting
their industry and meeting visitors from all over the globe.
Nick Wood of EMC said: "From what people are telling us they
are very happy with this year's Trade Fair which we hope ran smoothly
for most and was a great success."
Williams of the BETA said: "Throughout the three days our stand
was very busy with many new enquires regarding membership.
newly update What to Wear book drew a lot of interest and we couldn't
be more pleased with the three days."
New Product Gallery, this year sponsored by DJ Murphy, publishers
of Horse and Rider, and Pony magazines saw visitors constantly searching
for more information on the latest innovations and designs.
again managed by Sue Moxon of R&R Country the new format met
with approval, with the allround visibility of the products on display
Tafts of John Partridge said: "For us one of the highlights
was definitely the fashion show.
response has been great for our Short Check Duffle, Ladies Cord
Trench Coat and Mens Cord Reefer."
the Embassy stand an order of more than £50,000 for an overseas
client had the team in buoyant mood.
Hibbert at Comfort Zone Equestrian said their new Walker Rug and
Transit Range of rug and boots had gone down a storm.
Fairfax of Thorowgood said: "As always there were plenty of
serious buyers and we had a lot of invaluable feedback on our new
products and concepts. We were delighted to win the Saddlery and
Tack section of the BETA Innovations Awards."
Nikki Smart of teque-style said: "We are thrilled with the
amount of interest shown in our shirts which are now keeping riders
comfortable and dry all over the world."
McGowan of longtime exhibitor's Aerborn said: "We have been
consistently busy everyday and the quality of exhibitors has been
Equenox Jane Williams' ever innovative range included new clothing,
rugs, bandages and casual gear. The trend setting Gulliver rug in
pink and blue certainly caused a reaction.
Duff of the SMD Group said: "We are delighted with the professional
standards maintained at BETA International. By the end of the second
day we were already 25 per cent up on business from the previous
year. I wouldn't miss the experience of exhibiting at BETA International."