Purina Mills Introduces Improved Omolene with Controlled Energy
ST. LOUIS (March 8, 2001) - This spring, horse owners changing from their cold-weather to warm-weather feeding programs will have a new choice as Purina Mills introduces improved formulations of Omolene®, America's most trusted horse feed.
"Enhancements to the trusted Omolene formulation include improved handling and more 'controlled energy' with less sugar and starch," says JoAnn Fraser, group marketing manager of Purina Mills' Horse Business Group. "Omolene's vitamin profile has also been enhanced for optimal performance without the need for supplements. The improved formulations of Omolene with Controlled Energytm will be available at authorized Purina Mills dealers across the country this spring."
Purina Mills developed the improved Omolene formulation to last longer in warm weather and be easier to handle in cold weather. After extensive analysis at the Purina Mills' Equine Research Facility in Gray Summit, Mo., the improved Omolene formulas were successfully test marketed in Wisconsin and western Texas this past year.
While levels of sugar
and starch were reduced in the improved formulation, more energy now comes from
vegetable oil. Omolene with Controlled Energy includes all the essential
vitamins so that no additional supplements are needed.
Purina Mills is America's largest producer and marketer of animal nutrition products. Based in St. Louis, Mo., the company has 49 plants and approximately 2,500 employees nationwide. Purina Mills is permitted to use the trademarks "Purina" and the nine-square Checkerboard logo under a perpetual, royalty-free license agreement from Ralston Purina Company.
Purina Mills is not affiliated with Ralston Purina Company, which distributes Purina Dog Chow brand and Purina Cat Chow brand pet foods.