States Equestrian Federation Names New Marketing Executive
Long, Chief Executive Officer of the United States Equestrian Federation,
Inc., (USEF) announced today that Maria G. Partlow has joined the
organization as Senior Vice President of Marketing and Communications.
She reports directly to Mr. Long at the USEF headquarters in Lexington,
new marketing, public relations and sponsorship opportunities were
created when the former U.S.A. Equestrian and the United States
Equestrian Team (USET) joined as one December 1st, 2003, said
Mr. Long. The appointment of Ms. Partlow is the first step
in creating new marketing initiatives for our organization. She
will spearhead our efforts to expand our membership by creating
new member benefits and to market our sport to the media, public
at large and to potential new sponsors.
Partlows career experience includes marketing and communications
for a number of industries including package goods, banking, tourism,
political campaigns and theme parks both domestically and internationally.
She has worked in the advertising agency business in New York and
Kentucky, including Doe Anderson Advertising in Louisville, Kentucky
into which she merged her own advertising agency in 1997. She was
a member of the team that resurrected a formerly bankrupt Kentucky
Kingdom Theme Park in 1991 and grew it into the fastest growing
theme park in the nation at the time it was sold to Six Flags in
1997. Most recently she was Vice President of Marketing for ThemeParks,
LLC., a developer and operator of theme parks, and then served as
the press secretary for the Lunsford-Edelman gubernatorial campaign
also has equine experience, having shown American Saddlebreds as
a junior and currently shows her hunter as an adult amateur. Ms.
Partlow is also a former polo player, and owns an American Paint
Horse and a half-Andalusian.
look forward to working with John Long and the entire team at the
USEF. This is more than just a job for me, it is an opportunity
to make a meaningful contribution to horse sports which have been
such an important part of my life.