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Farlows To Sponsor Pony Club Tetrathlon

Farlows of Pall Mall, the brand that has for over 160 years been synonymous with the ultimate in fly-fishing tackle, shooting accessories and country clothing has announced that it is to be the title sponsor of the Pony Club Tetrathlon Championships in 2002 and for the following two years.

The Tetrathlon is one of the most popular of The Pony Clubs competitive disciplines combining cross-country riding with running, shooting and swimming. Although it was originally introduced as a competition solely for boys, there are now separate competitions for boys and girls. The classes are divided into three sections Seniors / Open (15 to 21), Juniors (12 to 14) and Minimus (11 and below).

Based on the concept of Modern Pentathlon, Steph Cook and Kate Allenby, Gold and Bronze Sydney Olympic medallists respectively, are both graduates from The Pony Club Tetrathlon.

The Championship is being held at Moreton Morrell, Warwickshire from 16th to 18th August 2002 with the swimming phase being held at nearby Warwick University. Qualifying for the Championships takes place at 17 Regional Competitions.

Richard Lisney, Marketing and PR Manager for Farlows, said “This is a perfect sponsorship for us, the Farlows brand appeals to both men and women and to those who have a keen interest in a variety of country pursuits. This exactly mirrors the structure and competitors in The Tetrathlon.”



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