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Success Planning Associates, LLC Restructures To Form Novel Consulting Service

Indianapolis-During these tough economic times, many non-profit organizations and small businesses are looking for solutions to budget woes by increasing the bottom line. Success Planning Associates, LLC (SPA) has recently been restructured to assist non-profit organizations and businesses with fundraising, planning, marketing, and operations needs.

Success Planning Associates, LLC provides novel approaches to consulting services in the areas of fundraising, planning, marketing, and operations. Within these areas, SPA associates will work with organizations and businesses to help with specific tasks like strategic, business, financial, or career planning. Associates will also assist with fundraising efforts like capital campaigns, and membership or sponsorship development. Furthermore, SPA Associates are experienced in the area of marketing and can assist entities with market strategy, brand or image development, as well as public relations and media buying efforts. Since all of the associates
have management experience, they will also offer operational services like legal analysis, contract negotiations, board assessment, leadership development, and plan implementation, as well as technology development.

"We have identified a particular need in the horse industry for these kind of consulting services and believe that we extend a helping hand to the non-profit and business sectors at-large," says Lucinda Griesey. For more information about Success Planning Associates visit their website at or call Jerry Walker, 317-462-0046.


SPA Associates

Lucinda Davis Griesey, Noblesville, IN, was born in Indiana and raised on a horse farm where she showed horses competitively and learned valuable skills from her family's businesses. Lucinda graduated with an Honors degree from Purdue University in 1994, majoring in organizational communication and minoring in political science. She went on to attend Harvard University in Cambridge, Massachusetts to pursue her master's degree in liberal arts with a concentration in religion. While at graduate school, she also worked at Harvard University's Office of News and Public Affairs, which contributed greatly to her interest in media relations. After completing her graduate course work, Lucinda became the first communications specialist for the National Reining Horse Association in 1996. In 1997, she made a career move to develop her skills in corporate media relations and media buying for GWA, Inc., a Pennsylvania-based advertising agency that represents John Deere's Worldwide Commercial and Consumer Equipment Division in co-op advertising efforts. Lucinda served as both the Director of Corporate Media Relations
as well as the Western Region Manager for the John Deere account. In 1999, Lucinda moved back to her home state where she has served as the Executive Director of the Indiana Horse Council, Inc. and as a member of the Indiana Horse Council Foundation Board for nearly three years. Currently, Lucinda and her husband, Darin, own and operate Griesey Farms, LLC, a small horseback riding academy and boarding stable in Noblesville, Indiana. Darin and Lucinda are the proud parents of their only daughter, London.

Lisa Derby Oden, New Ipswich, NH, brings a unique blend of experience and education. She has held managerial positions in both for-profit and non-profit environments in and out of the horse industry, and has been involved with horses since 1962. Lisa has her BS in Animal Science with a specialty in Equine Studies from the University of New Hampshire, and her MS in Management from Antioch New England Graduate School. Highlights of her horse industry career include her ownership and operation of a 25-horse stable, and her key role in founding a pony club, dressage association, and combined training association. In recent years she has revitalized the New Hampshire Horse Council and is active in the American Horse Council. In 1999 Lisa was honored with the Van Ness Award from the
American Horse Council for outstanding service to the horse industry. Lisa also operates Blue Ribbon Consulting, LDO, LLC, which offers business and association development, marketing, leadership and professional development to the horse industry. Lisa is a published author and speaker on issues affecting horse business and association development.

Milton O. Thompson, Esq., Indianapolis, IN, is a 1976 graduate of Wittenberg University with a B.A. in Political Science and a 1979 graduate of Indiana University School of Law with a Juris Doctorate. He is a trustee of the Indianapolis Foundation, President of the Central Indiana Community Foundation, founder and immediate past chairman of the Indiana Amateur Baseball Association, past chairman of the Indiana University School of Law Alumni Association, and past chairman of the Board of Visitors of Indiana University School of Law. He is on the Board of Directors of Big Brothers, the Indianapolis Indians, and IWC Resources. Milt is a certified player representative specializing in negotiation, endorsement and sponsorship development.

Jerry C. Walker, Ph.D., Greenfield, IN, formed Success Planning Associates, SPA in January 1994 after a long career in research management with Eli Lilly & Company. Initially, SPA specialized in assisting organizations with strategic planning. In January 2002, SPA was restructured, Success Planning Associates, LLC and expanded to a full service organization offering consulting for the nonprofit association and small business sectors. Born in El Paso, Texas, Jerry received a Bachelor of Arts degree, cum laude, in 1965 from the University of Texas and a Doctor of Philosophy degree in 1969 from Clemson University. He joined Eli Lilly & Company that same year and held numerous research management positions during a 25-year-career with Lilly. He was Director of Toxicology when he elected early retirement in December 1993 to establish his own company. Jerry's successful corporate career with a Fortune 500 company and as a small businessman resulted in the development of significant practical expertise in strategic planning. Further his involvement in community affairs; serving on the boards of a number of civic, business, and professional organizations; afforded him the opportunity to lead nonprofit organizations in the development of strategic plans. Working in both the
private and public sector, he developed a very practical model for strategic planning that works equally well for both profit and nonprofit organizations.


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