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HorseTV Media Group Launches 24/7 HorseTV iChannel on Internet

Houston, TX - HorseTV Media Group launched the HorseTV iChannel on the Internet on April 26th in an expansion of its current television operations. The 24/7 equestrian programming service will be available on a subscription basis to the rapidly growing universe of horseenthusiasts with access to broadband Internet connections.

The iChannel is a companion to HorseTV’s current national television broadcast schedule and is the company’s next step toward its plannedlaunch later this year of a dedicated full-time equestrian network.

“People have been talking about the convergence of television and the Internet for a long time,” said Sally Lasater, President of HorseTV Media Group, “and in response to constant viewer requests, we decided to take advantage of our existing infrastructure and the improvements in technology to make our television service available via the Internet. To get our programming,” continued Lasater, “all you need is a broadband connection and a computer. Push your chair back, put your feet up, and voila! HorseTV is available anytime you want to watch.”

Programming will include documentaries, competitions, and educational and instructional series. Initially, each day’s schedule will include a repeating four to six hour block of programs which will cycle throughout the week. Programming will follow a traditional format, with commercial messages inserted during and between individual shows. In the coming months, the company plans to expand the capabilities of the iChannel to include programs on a view-on-demand basis.

Future additions to the service include a weekly equestrian news program, something that has been regularly requested by viewers, as well as live broadcasts from horse shows, competitions, conventions, clinics, auctions and other real-time equestrian events. HorseTV Media Group has already begun working with equestrian organizations and associations to make this a reality.

HorseTV Media Group, LLC is a diversified Houston-based company specializing in the licensing, production, and distribution of special interest television and home video programming for owners, riders, breeders, and lovers of horses and equestrian sports. In January 2004, HorseTV entered its fourth year of broadcasting a wide array of documentaries,competitions, and informational and instructional programs targeted to bothEnglish and Western equestrian enthusiasts.

Through its television division, HorseTV Media Group currently provides up to 16 hours of equestrian television programming each week to millions of homes nationwide through the America One Television network of affiliated stations.


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