Scores 'Non-Heating' Victory
is celebrating after securing the right for feed manufacturers to
continue to use the words 'non-heating' and 'cool' on packaging.
many months of negotiations with the Food Standards Agency and LACOTS
(Local Authorities Coordinating Office for Food and Trading Standards)
an agreement has been reached between all parties over a definition
for 'non-heating' and by inference 'cool'.
issue over the description arose after a Trading Standards Officer
in Surrey complained to several BETA members about the use of common
claims which included 'non-heating' and 'cool' on the basis that
they were not scientifically substantiable. The industry was concerned
that should they be forced to cease using these terms, other words
to describe the same effect would be developed and used or other
points of reference, such as protein, may be incorrectly used by
consumers seeking guidance in their purchasing decisions.
negotiate and work out a satisfactory way forward the BETA Energy
Working Party was set up, chaired by BETA Chief Executive Claire
matter was taken up by LACOTS with BETA working alongside the organisation
to develop a satisfactory definition and outcome for all concerned.
Chief Executive and Secretary Claire Williams said: "We are
pleased that the terminology can continue to be used legally by
the equestrian feed industry"
has taken a lot of time and work to reach this outcome but all the
effort has been very worthwhile."
order for the terminology to be used on packaging feed manufacturers
and marketers must either print the definition on the bag or include
it in related literature.
definition for both 'non-heating' that has been confirmed is:
non-heating feed is one that is less likely to produce excitable
behaviour in some horses and ponies when fed at the recommended
Ms Williams: "For many years now both the terms have become
standard descriptions within the industry and we are very pleased
that both can continue to be used. I am sure that manufacturers,
retailers and consumers will all benefit from the definition which
will now appear on packaging and literature."
process of examining how the terms should be defined has been most
useful and has done much to bring the industry closer together as
well as making the authorities more aware of issues particularly
effecting equines. Until recently, legislation has been passed without
appropriate reference to horses and the decision reached by the
FSA and LACOTS can only be seen as a positive move to acknowledging
that horses need to be given individual consideration."