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Exclusively Equine Catalog Named Winner of 2002 Benjamin Franklin Award in Recognition of Excellence in Publishing

LEXINGTON, KY - May 21, 2002-- The Blood-Horse, Inc. is proud to announce that the Exclusively Equine - Winter 2001 catalog won the 2002 Benjamin Franklin Award in the category "Mail Order Catalogs (Consumer)". The Benjamin Franklin Awards are sponsored by Publishers Marketing Association and celebrate excellence in editorial and design. The 2002 Benjamin Franklin Awards were presented on Wednesday. May 1st at the Grand Hyatt New York at which time winners were recognized for setting the standards and pace for the publishing industry.

The Exclusively Equine - Winter 2001 catalog is published by Blood-Horse Publications and features horse-related books, videos, photographs, toys, jewelry, and gifts. As one judge of the Benjamin Franklin Awards wrote about the Exclusively Equine - Winter 2001 catalog: "This catalog is outstanding. What a joy for its consumers."

Judges for the Benjamin Franklin Awards come from all areas of the industry including major newspaper and trade media reviewers, bookstore and library buyers and reviewers, non-competing publishers, and artists and writers who serve the industry.

To request a copy of the latest Exclusively Equine catalog, call 1-800-582-5064, or visit

Blood-Horse Publications, publishers since 1916, also publish The Blood-Horse, the premier weekly Thoroughbred racing and breeding magazine; The Horse, a monthly magazine devoted to equine health care; TBH MarketWatch, a twice-monthly newsletter for Thoroughbred investors; Equine Images, a quarterly magazine that celebrates the art and culture of the horse; the Official Kentucky Derby Souvenir Magazine; and the official World Thoroughbred Championship/Breeders' Cup souvenir magazine. In addition, Blood-Horse Publications also operates a family of award-winning Web sites including,, and


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