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Equitana Asia Pacific

1. Club EQUITANA Giveaway
2. Advertising in the EQUITANA Official Souvenir Program
3. Lee Kernaghan performing live at the Mane Event!
4. Navatoe Amber Joe - A True Champion!


1. EXCLUSIVE CLUB EQUITANA GIVEAWAY

One lucky person will receive an EQUITANA Travel & Accommodation Package, valued at over $2,100.

By simply becoming an EQUITANA Club Member, you could receive this impressive VIP package which includes:

* 2 adult airfares from your state of origin to Melbourne
* 6 nights accommodation for 2 adults at the Duxton Hotel in Melbourne
* 2 VIP Gold Passes to the event - admittance every day to EQUITANA as well
as the official Welcome Cocktail Party
* 2 tickets to the Anky van Grunsven Clinic
* 2 tickets to the John Lyons Symposium
* 2 tickets to the Pat Parelli Clinic

This is an exclusive opportunity for all equine enthusiasts. So tell your friends and become an EQUITANA Club Member today!

Date of draw is 1st October 2001. Current members are automatically eligible.

Get in quick and register here at: http://www.equitana.com.au/signup.ez


2. DON'T MISS THE CHANCE TO ADVERTISE IN THE EQUITANA OFFICIAL SOUVENIR PROGRAM

The 2001 EQUITANA Asia Pacific Official Souvenir Program is set to be even bigger and better than the sellout program of the 1999 event!

The program will be a 'coffee table' styled book of 120 pages in full colour, and will include:
* the event timetable, including a detailed education program * feature stories on John Lyons, Anky van Grunsven, Pat Parelli, GaWaNi Pony Boy and many more.
* equine exclusives
* interest stories
* photos of your favourite riders and stars
* competition information
* your official guide to the Mane Event

Program Information
1. Copies Printed: 20,000
2. Distribution:
* To be sold prior to the event through selected national outlets
* EQUITANA 2001 (National Equestrian Centre): 17/18 November 2001
* EQUITANA 2001 (Melbourne Exhibition Centre): 22 - 25 November 2001
* Post event (if available) through selected outlets
3. Full Colour Gloss


Benefits of Advertising
* Reach an estimated 100,000 readers (based on a conservative estimate of 5 people reading each program)
* Each advertiser booking one full page or more, will receive two VIP passes to EQUITANA (VIP Pass: One Mane Event ticket, one daily admission ticket, access to the VIP lounge, invitation to the VIP cocktail party prior to the Mane Event)
* Extended Advertising life - the 1999 program is still being used as a reference source
* For exhibitors at EQUITANA, draw attention to your exhibition booth (eg.see me in booth number 100)
* The timing of the event means that your advertisement will be seen at a time when consumers are considering Christmas gifts and holiday activities.
* Advertisers will also receive a free second listing in the Advertisement reference.

Advertising in the EQUITANA Asia Pacific Official Souvenir Program is
strictly limited. Bookings close 3 September 2001.

For further information and/or a booking form, please contact EQUITANA on +61 3 9596 8744 or e-mail fraser@definitiveevents.com.au


3. LEE KERNAGHAN LIVE!

Lee Kernaghan is undoubtedly Australia's number one country music artist. Since bursting on to the scene in 1992 Lee has created benchmarks that have been rivalled by no other country artist.

It is his undeniable connection to the Australian culture that has seen Lee win an incredible swag of 16 Golden Guitars, named Entertainer of the Year in 1996 and 1999 and also receive the title of Hitmaker of the Decade in 1999.

Lee's explosive show is recognised as the very best in Australian Country Mu sic and we are delighted to be able to present him in this year's Mane Event. You will see Lee perform some of his most popular songs amidst the sliding and spinning Reining horses - A true entertainment spectacular!

Mane Event Dates:
Thursday 22 November, 8.00pm
Friday 23rd November, 8.00pm
Saturday 24th November, 8.00pm
Sunday 25th November, 3.30pm
Sunday 25th November, 8.00pm

Tickets for the Mane Event are available through RACV Ticketing on 13 28 86 or visit your nearest RACV Shop.

As well as this, don't miss your opportunity to party with Lee Kernaghan at his Outback Club Party Show. Lee's special guest is rising star Audrey Auld.

Where: Crown Showroom
When: Friday 23rd and Saturday 24th November
Showtime: 8.00pm
Price: Adults $37.00. Children under 14 yrs $25.00.
Prices include GST and booking fee.

TICKETS:
Victorian residents - Ticketek on 132 849
All other states call Crown Box Office on 03 9292 5103 or visit www.ticketek.com.au


4. NAVATOE AMBER JOE - A True Champion!

You may have noticed that throughout our many EQUITANA promotions, we have frequently featured a photo of the beautiful reining horse, Navatoe Amber Joe, with his rider Martin Larcombe (competing at EQUITANA 1999).

Martin Larcombe is Navatoe Amber Joe's original trainer. He won the Australian Futurity on Joe in 1994 and then the following year he won the Classic on Joe and the Futurity again on Olena's Little Spin. In October 1998, Martin represented Australia in the reining demonstration at the World Equestrian Games in Rome.

For the past three years Martin & Samantha Larcombe have been working in Italy training reining horses for Cisal Quarter Horses, located about 70 km North West of Milan. They report that the Reining industry is strong in Europe, with Italy, in particular, probably 2nd to the U.S.A. in terms of participation and prize money.

Come to the Melbourne Exhibition Centre in November for the chance to see Martin and Navatoe Amber Joe compete in the EQUITANA Reining Masters. You will be amazed by all Reining combinations, as they perform incredible spins, sliding stops and roll backs at incredible speeds.


EQUITANA tickets on sale form RACV Ticketing - 13 28 86
or visit your nearest RACV Shop

For Travel & Accommodation call the Event Travel Office on 1300 300 756

For Clinic Tickets call +61 3 9596 8744 or visit www.equitana.com.au


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