Classic Hosts Annual Corporate Sponsor Workshop for more than 100
at Tavern on the Green
Intensive Session Focused onReturn
on Sponsorship Investments
NYJune 30, 2003More than 100 representatives of nearly
60 corporate sponsors of the Hampton Classic Horse Show attended
the 2003 Sponsor Workshop, Monday June 24 at Tavern On The Green
in New York City. Entitled Maximizing the Return on Your Hampton
Classic Sponsorship, the five-hour session was hosted by the
Classics Executive Director Anthony F. Hitchcock.
eight years we have hosted these workshops to provide sponsors with
ideas on how they can utilize the Hampton Classic to market their
products or services, Hitchcock noted at the end of the session.
Virtually everyone in attendance has come up to me and said
how they came away with new ideas that should give them an even
better return on their sponsorship investment! Its a great
way to introduce new sponsors to our event and to recognize the
efforts of our long time partners.
The workshop provides sponsors with an overview of various opportunities
available to them in connection with their sponsorships, including
ancillary promotional options such as advertising on the events
telecasts, in special Hampton Classic newspaper and magazine sections,
and on local radio. Networking with other sponsors, meeting with
Classic officials, and hearing from outside speakers combine to
make the day extremely popular with the sponsors who attend.
keynote speaker at this years sponsor workshop was Kevin Calica,
Vice President and Creative Director of Special Events & Global
Communications at Calvin Klein. Calicas address The
Right Relationship focused on identifying events best suited
to the image and objectives of a corporate sponsor. Calica cited
the long and successful relationship Calvin Klein has with the Hampton
representative Kelly Weitsma of Equisponse spoke on the various
ways riders sponsors can involve riders in marketing and promotional
efforts. Other speakers included Jane Baxter Lynn of the Long Island
Wine Council and Michael Howell, Director of Marketing for the Hampton
Classic, who spoke on the new wine event featured at this years
Hampton Classic. Isabel Sepulveda, the Hampton Classics Fiesta
Day Chair, joined by Ralph Morales, Marketing Director of Hoy magazine,
Fiesta Days title sponsor, provided updates regarding the
third annual Fiesta Day at the Classic.
Hampton ClassicWeek of Show Jumping Leading up to
$150,000 Prudential Financial Grand Prix
28th annual Hampton Classic Horse Show, which runs from August 24-31
and benefits the Southampton Hospital, is a showcase for hunter
and jumper competition from junior levels through grand prix, culminating
with the $150,000 Prudential Financial Grand Prix on Sunday, August
collaboration with the Long Island Wine Council, the Classic will
kick off on Saturday, August 23 with Wine Spectators Long
Island Wine Classica one-day event featuring an afternoon
tasting of wines from twenty-four Long Island vineyards and an evening
paired-wine dinner and auction. Both events benefit three East-End
hospitals and are open to the public who purchase tickets in advance.
August 24 at the Hampton Classic is The Manhattan Mortgage Companys
Opening Day, presented by Distinction Magazine. Officials of the
show also announced a new show jumping competition to take place
that daythe $20,000 David Yurman Time Challenge.
Day, presented by 50 Plus Senior News, will take place on Thursday,
August 28. Senior Citizens will be admitted free to the Classic
and can enter the Classics free drawings for great prizes
donated by Seniors Day sponsors and many of the Classics other
sponsors and boutique vendors. An Evening of Shopping in the
Boutique Garden will cap off the day.
Friday, August 29, the Hampton Classic will again host Fiesta Day,
presented by Hoy, the Classics community-centered salute the
growing Hispanic community on Long Island. Fiesta Day is an event
celebrating the culture and traditions of its Latino participants
and will include ethnic food, music, and dancing in tribute to diversity
in work and play. A new mini-Mercado in the relocated exhibition
area will open on Fiesta Day for the last weekend of the show and
will include displays of arts and crafts by Latino and Hispanic
artists and merchants.
show jumping competition will be highlighted by the top riders of
the sport, competing in the $30,000 Adequan® Fiesta Day Grand
Prix, the qualifying event for Sundays $150,000 Prudential
Financial Grand Prix.
eighth annual Cablevision Kids Day, presented by Long Island Parents
& Children magazine, on Saturday, August 30 is a family-friendly
day featuring free admission for children under 12 as well as an
array of activities sure to please kids of all ages. Along with
the fun of face painting, balloon sculpting and a magician, the
day will feature hands-on circus acts with the National Circus Project.
There will be free pony rides, courtesy of Sally Hansen Cosmetics,
and many interesting animal exhibitions designed to educate and
entertain in the World of the Horse Exhibition Tent and Show
Day competition is highlighted by the $25,000 Sally Hansen Grand
Prix, the $15,000 W.G.H.R. Junior/Amateur Jumper Classic, as well
as the $2,500 Children's Jumper Classic and the $2,500 Pony Hunter
Classic for junior riders under the age of 18.
featured events during the Hampton Classic include the $30,000 Young
Jumper Championship Finals and the $25,000 Calvin Klein Show Jumping
Derby for riders under the age of 21.
show rings, plus vendors, restaurants, and the childrens area
will be operating throughout the week. Admission is $5 per person
or $15 per carload, with children under 6 admitted free. Reserved
grandstand seating for Sunday, August 31 is $15 per person (in addition
to $5/person or $15/carload admission) or $25 per person in the
special Premium Seating center sections. Parking is free throughout
the show week.
more information about the Hampton Classic and Wine Spectators
Long Island Wine Classic, be sure to visit the shows website