Goes For Gold At Royal International Horse Show
the esteemed watch brand synonymous with precision time-keeping,
quality craftsmanship and classic elegance, is to reaffirm its commitment
to the world of equestrianism by acting as the official timekeeper
at this year's prestigious Royal International Horse Show, Hickstead.
In addition to this significant role throughout the duration of
the show 23 - 27 July 2003, the brand has undertaken title sponsorship
of the renowned King George V Gold Cup, which attracts the crème
de la crème of international male showjumpers.
King George V Gold Cup, which boasts a total prize money of £30,000
with £10,000 awarded to the winner of the competition, is
one of The Royal International Horse Show's most celebrated classes
in the International Arena and a key event on the international
addition to the sought after 18ct gold cup, Longines' Brand Director
Katrina Jones, will be presenting the winner with a Longines Evidenza
gentleman's automatic chronograph watch in stainless steel with
a black roman dial and date function, with both runners up each
receiving a Longines Evidenza gentleman's automatic watch.
association with The Royal International Horse Show underpins the
brand's strong allegiance to supporting equestrianism and specifically
showjumping at an international level, and is in line with the overall
brand sponsorship strategy to maintain a strong presence at the
world's most highly regarded showjumping events.