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Armathwaite Hall


Just weeks after the cancellation of the 2001 event, the dynamic organising team at Armathwaite Hall has revealed that a 3-year contract for global television coverage of the blue riband Lake District event has been put in place for 2002 - 2005.

The Armathwaite Hall media team’s extensive contacts and expert media knowledge have proved invaluable in developing additions to the schedule in place for the 2001 event. The coverage now contracted for will, for the first time in the history of the sport, put British Eventing onto television screens across the world.

Armathwaite Hall already has an enviable record in media relations, the event’s ‘cutting edge’ use of the internet much copied and its television coverage unrivalled.

Joint Organiser Frank Hewett-Smith said, “Recent comment has suggested that there is potential for improved coverage of equestrian sport and having now put our strategy in place, it’s obvious that there is a great deal of interest in well-prepared and supported proposals.

“What we have is a very comprehensive global media schedule for our event for the next three years and so we can now offer all our supporters and sponsors the ultimate media package, incorporating press, satellite and terrestrial television and also the tremendous potential of the internet. It should be good for our event, good for the sport of eventing and good for the Lake District and Cumbria.

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