answers the call from SBC Southwestern Bell
Paint Horses featured on cover of nearly one million Fort
Worth telephone directories
WORTH, Texas-The American Paint Horse Association (APHA) answered
the call from SBC Southwestern Bell recently, when the communications
company was looking for a beautiful image to grace the cover of
its new Greater Fort Worth Yellow Pages telephone directory.
Paint Horses grace the cover of the new SBC Southwestern Bell
Greater Fort Worth Yellow Pages directory. Inside the book is
a history of the association, along with a description of the
attributes that have made the American Paint Horse one of the
most popular horse breeds in the world. SBC estimates that people
will collectively use the new Yellow Pages volume more than
84 million times during its yearlong life.
was honored when the company chose Legacy of Color, the new larger-than-life-size
bronze of four American Paint Horses that adorns the entrance of
the association's Fort Worth headquarters, for its cover image.
The bronze, depicting four horses - a powerful stallion pushing
along two mares and foal - was unveiled this year to commemorate
APHA's 40th anniversary.
is in good company with its new telephone directory exposure. The
National Cowgirl Museum and Hall of Fame in Fort Worth was selected
for the cover of SBC's White Pages directory. In all, about 1.7
million copies of the Yellow Pages and White Pages volumes have
been printed for delivery to households, businesses and government
offices throughout the Fort Worth area.
goal in selecting cover photos is to focus on images that truly
reflect the local community," said Gary Terry, SBC Southwestern
Bell regional vice president of external affairs.
believe these covers say 'Fort Worth' loud and clear."
an official announcement and unveiling of the covers, held recently
in Fort Worth, Terry said that both cowgirls and Paint Horses represented
"true icons of the American West."
told those in attendance about APHA, explaining that the association
has registered more than 670,000 American Paint Horses since it
was founded in 1962. With 100,000 members in 36 nations, APHA services
horse owners around the world, Terry noted.
Executive Secretary Jim Kelley helped unveil the new Yellow Pages
and accepted a framed copy of the telephone book cover.
appreciate the recognition Southwestern Bell has given to APHA,"
Kelley said. "We're very proud of our association and how far
it has come in only 40 years. The American Paint Horse breed is
strong, bold and beautiful, just like the bronze.
we are delighted that SBC is helping show it off to the huge numbers
of people who are going to see it whenever they pick up a Yellow
Pages directory over the next year."
Southwestern Bell estimates that area residents collectively will
use the new Yellow Pages volume more than 84 million times during
its yearlong life - or about 230,000 times each day.
addition to delivering printed copies of the Yellow Pages and White
Pages directories throughout the greater Fort Worth area, SBC also
has provided more than 100 business and government locations with
a CD-ROM replicating the covers and contents of both volumes. The
step helps ensure that the directories' information is conveniently
accessible to as many people as possible, and it has a positive
environmental impact, said SBC officials.