Microchipping Month : November 2003
Kennel Club are launching the very first National Microchipping
Month during November 2003 in an effort to encourage and promote
responsible pet ownership through microchipping as the preferred
method of permanent identification. The campaign focuses on the
importance of up to date registration and aims to promote Petlog,
the Kennel Clubs national database that ensures fast and effective
campaign will run nationwide with the support of Rescue Centres,
Vets, Dog Wardens, Pet Shops and Kennels who will be setting up
Microchipping Clinics. Scanning clinics will also be available to
help owners check their data entries via the newly launched Petlog
Month hopes to spread the message of the importance of pet identification
and is part of the Kennel Clubs long term aim of promoting
responsible dog ownership.
Caroline Kisko, Secretary to the Kennel Club; We are very
happy to have received such strong support from the microchip companies
and also the many Charities and other organisations involved. All
involved has the same aim and it is great to see everyone working
together to help promote permanent identification and responsible
Baldwin, Chief Executive of Dogs Trust, formerly the NCDL said,
"In 2003 the figure of stray dogs is reported at 111,016 (NOP
survey on behalf of Dogs Trust). Dogs Trust runs microchipping schemes
around the country with very positive results being seen already.
An example has been shown over the past three years where Dogs Trust
has been working together with Middlesbrough Council by providing
free microchips for dogs whose owners receive means tested benefits.
The council reports that since the chipping scheme began the number
of strays in the area has halved."
Kisko continued; Microchipping ensures that should a dog be
found straying, it can be easily reunited with its owner in minimum
time ensuring less stress to both the animal and of course the owner.
The ease of reunification is increased even further for Petlog Plus
customers who can activate a lost pet alert through the use of SMS
text which automatically alerts Dog Wardens, Veterinary Surgeons
and Rescue Centres within an approximate 30 mile radius of where
the pet was lost guaranteeing even easier, faster and effective
reunification with their beloved pet. This is just one of the many
benefits that has made the Kennel Club decide to promote microchipping
through Microchipping Month.
further information please log on to www.petlog.org.uk . If you
have any questions or would like to be involved please contact Diane
Simotas on 020 7518 1003 or email firstname.lastname@example.org