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USA Equestrian
United States Equestrian Federation Names John Long As CEO

Lexington, KY and Gladstone, NJ - October 2, 2003 - The United States Equestrian Federation, the proposed National Governing Body for equestrian sport, has named John R. Long of Shelbyville, KY, as its first Chief Executive Officer.

"I am extremely excited about joining the USEF. I look forward to working with David O'Connor and the Board in re-shaping equestrian sport in our country and to continue on the path to be one of the strongest on the international scene. I am equally excited about the potential for the growth of our sport domestically and look forward to working with the staffs of USET and USAE to build our new organization. Our collective vision should be to raise the awareness of all equestrian disciplines in terms of consumer and participant interest and to use this new awareness to develop media and sponsor opportunities. There is no doubt in my mind we can make that happen. I can’t wait to get started,” said Long.

Long has served as the Executive Vice President and Chief Operating Officer of Churchill Downs, Incorporated since 1999. There he oversaw management, operations and planning for all of the company’s racetracks and simulcast facilities, was responsible for marketing, legislative affairs, community relations, training and development and racing services. In addition, he was responsible for the integration of new acquisitions into the company. Long managed nearly 700 full-time and 2,500 part-time employees, was a member of the company’s Executive Committee and was involved in both formulating and implementing the company’s growth strategy.

“We are pleased to welcome John Long to the Federation, and we are looking forward to his taking on the challenges that lie ahead. His knowledge of the horse industry and position as Chief Operating Officer for Churchill Downs, America’s leading horse racing company, will provide a good footing for him to stand on,” said David J. O’Connor, president of the newly formed United States Equestrian Federation.

Prior to his stint with Churchill Downs, Long served as the President and Chief Operating Officer of Ladbroke/USA, in Richmond CA. Ladbroke/USA was one of the largest pari-mutuel operators in the country with racing venues in Pittsburgh, Detroit, Minneapolis and San Francisco. During his tenure the company reported six consecutive years of record profits. Long held this position from 1989 to 1999.

“The Federation’s day-to-day operations will benefit from his management experience as we continue to plan the sport’s growth strategy and expand the presence of equestrian sport in the U.S.,” added O’Connor.

U.S. Equestrian was formed through the combination of USA Equestrian and the United States Equestrian Team. The vision of U.S. Equestrian is to provide leadership for equestrian sport in the United States of America, promoting the pursuit of excellence from the grass roots to the Olympic Games, based on a foundation of fair, safe competition and the welfare of its horses, and embracing this vision, to be the best national equestrian federation in the world.


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