BETA Award at Gala Dinner
new award will be included at the BETA Gala Dinner held on the first
evening of BETA International.
BETA Riders Award will go to the sponsored rider who has been nominated
by their sponsor, a retailer or associate for being a good ambassador
for the industry and under the following criteria:
Level of commitment to the company
" Product support and knowledge
" Attendance at events and exhibitions
" Promotion and sales awareness
companies who do not sponsor a rider are still eligible to nominate
someone who they have had dealings with and feel put something back
into the industry and sport.
equestrian PR and Marketing Agency TSM is sponsoring the new initiative
which is aimed at encouraging riders and their sponsors to work
together more closely.
Smith of TSM said: "We are delighted to be supporting the awards.
As a company we work with a number of high profile riders and it
is important to promote the whole equestrian industry through those
success of any sponsorship is team work, with the rider, sponsor
and their agency or sponsorship manager working together to make
the most of the relationship and activity."
Gala Dinner and awards evening is set to become a major event at
next year's BETA International.
evening is being organised by the British Equestrian Trade Association
and will aim to showcase the industry and become a celebration of
the equestrian trade on the Sunday evening.
at the Metropole, the evening will take place on February 15, with
a pre-dinner reception, charity raffle and awards presentation.
judges for the BETA Riders Award are Will Connell of the British
Equestrian Federation, Nikki MacKenzie, of SEIB and Tim Smith of
association is hoping to raise funds for Riding for the Disabled
from a charity raffle held during the evening and is looking for
a nomination form please contact the BETA office on (01937) 587062.