Communications Group projects garner awards at state competition
Hammond designed CD-ROM, television spot and park promotional video
for the Kentucky Horse Park, garnered several awards at the Kentucky
Tourism Council's annual Traverse Awards Gala.
The CD-ROM was an integral part of the marketing effort for the
park's All The Queen's Horses exhibit, a landmark presentation of
rare pieces held at the International Museum of the Horse. The CD
reflected the period feel of the exhibit and supplied images, information
and a timeline of the art and artifacts presented. The exhibit's
press kit, which included the CD-ROM, won first place in Direct
Mail. The CD-ROM won third place by itself in Direct Mail. The All
The Queen's Horses television commercial won 3rd place in the Television
Commercials category. And, the Hammond-produced Kentucky Horse Park
promotional video won 2nd place in Promotional Videos.
Traverse Awards honor the best work in advertising and marketing
within the Kentucky tourism industry. The Frankfort-based Kentucky
Tourism Council represents all sectors of the state's tourism trade.
Honors were chosen out of a record number of entries by a panel
of out-of-state judges. The awards were distributed on October 14
in Louisville, Kentucky.
Communications Group is a full service multimedia production company
with offices in Lexington and Cincinnati. Founded over twenty years
ago by sportscaster Tom Hammond and current President Ron Mossotti,
Hammond has its roots in equine video production. Its list of clientele
includes the NCAA, Keeneland, Churchill Downs, Fasig-Tipton, Valvoline,
Lexmark, the United States Dressage Federation and many other local
and national organizations.
www.hammondequine.com for more details.