BETA has secured sponsorship status and funding to assist businesses with the costs of exhibiting at three overseas shows.
The funding worth nearly £150,000 is a huge boost for the industry and has been made possible through Trade Partners UK, which is the export arm of the Department of Trade and Industry.
The cash will help with the costs of exhibiting at three of the major exhibitions in Europe.
As part of the SESA (Support for Exhibitions and Seminars Abroad) scheme, Trade Partners UK will fund 60 per cent of the stand and build costs for each qualifying company.
The shows include SPOGA in Cologne, Germany and the World Equestrian Games in Jerez de la Frontera, Spain, both in September 2002, and Equitana in Essen, Germany, September 2003.
BETA Chief Executive and Secretary Claire Williams said: "With the funding potentially worth nearly £150,000 it will provide a much needed boost for many companies considering participation in these fairs for the first time."
The maximum a company will receive is £2,300 and although BETA is co-ordinating the project, funding is open to both BETA members and non-members. Participating BETA members will however be charged a lower management fee.
For further information and to apply for funding please contact Claire Williams at BETA on 01937 587062.