The Blood-Horse Signs Exclusive Agreement With Timeform To Provide Timeform Ratings In Auction Edge
LEXINGTON, KY -December 10, 2001-The Blood-Horse, Inc., publisher of Auction Edge, the Thoroughbred industry's premier auction catalogue supplement, announces it has signed an exclusive U.S. agreement with Timeform of England to offer Timeform Ratings in future Auction Edge books. Timeform Ratings, expressed in pounds, are an objective basic measure of a horse's merit.
"Quite simply, this agreement with Timeform confirms that Auction Edge is totally unmatched in the quality and caliber of vital information it provides to buyers at auction," said Jim Cox, Research Director for The Blood-Horse, Inc. "Timeform has been in existence for over 50 years in Europe, and its legendary ratings are relied upon by many of the industry's most sophisticated owners, breeders, and bettors from around the world who demand a reliable, independent assessment of a horse's merit. We are excited to reach this exclusive and historic agreement with our friends at Timeform, and to have this indispensable information in Auction Edge."
Peter Bell, Deputy Managing Director of Timeform commented, "We are delighted to partner with The Blood-Horse and further expand our audience. I am confident that buyers who have come to rely upon Auction Edge as a key information source for making buying decisions will take great stock in the added value and extra benefit of having Timeform Ratings at their fingertips. Smarter buyers make smarter buys."
In addition to the Timeform agreement, The Blood-Horse Publications also recently reached an exclusive agreement with Daily Racing Form to provide Beyer® Speed Figures in Auction Edge. Auction Edge is sold through http://edge.bloodhorse.com or by phone: 1-800-582-5604.
The Blood-Horse Publications also publishes The Blood-Horse, the leading Thoroughbred racing and breeding weekly magazine; The Horse, a monthly equine healthcare magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; Equine Images, a quarterly equine art enthusiast's magazine; the official Kentucky Derby and Breeders' Cup souvenir magazines; and Keeneland magazine. In addition, The Blood-Horse also operates Eclipse Press, its book publishing division; Exclusively Equine, its e-commerce and mail-order catalogue division; and a family of leading Web sites including bloodhorse.com, thehorse.com, and haynet.net.