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International Distributor Appointed For Horse Focused Television

SportsQuest International is pleased to announce the appointment of Prima
Television International as its exclusive agent in the marketing of media
rights to "With Equestrian Tact: The International Video Magazine of the
Equestrian Sports". The appointment is on a worldwide basis excluding the
United States of America. Prima will seek placement of the series with
broadcasters on all continents.

Based in London, Prima Television International was formed in 1998 by
Directors Helen James and Lorraine Rudman. Prima works closely with
broadcasters, sponsorship companies and advertising agencies.

Helen James is formerly Head of Sales and Distribution of API Television
(now Octagon CSI) and has also worked for Television Sport and Leisure
(TSL). Her experience includes having responsibility for the television
broadcasting rights to the Rugby Union World Cup, the Cricket World Cup, the
Commonwealth Games, the Paralympic Games and the World Equestrian Games.
She has successfully managed the sale of rights to the World Rally
Championships, British Touring Cars, Hawaii Ironman Triathlon Championships
and various football (soccer) projects. Ms. James is one of the most
experienced and highly respected professionals working within the sports
television industry.

Prior to joining Helen James at API Television, Lorraine Rudman was a Sales
Manager at ISL Television. During her tenure at ISL, she worked on sports
related accounts including FIFA(1) and UEFA(2) Football (incorporating the
World Cup and European Championships), IAAF Athletics and FIVB Volleyball.
She has a strong background in "emerging media" opportunities including
video, virtual advertising, radio, Internet and CD-ROM.

Collectively, Helen James and Lorraine Rudman have represented top-flight
sports federations and organizing committees for nearly 20 years.

Prima Television International has a proven track record in negotiating
rights deals of all sizes and in gaining maximum exposure for participating

Since its creation, Prima Television has grown rapidly and has been
entrusted with representation of a wide range of sports events including:

· Badminton Horse Trials (presented by Mitsubishi Motors)
· Classic Cars
· ETU European Triathlon Cup
· European Ladies Hockey
· FIS Freestyle Skiing
· FIVB Volleyball World Cup
· FIVB Volleyball World League
· Gatcombe Park Horse Trials
· ITU World Triathlon Championships
· Katarina Witt's Ice Shows
· Martell Grand National
· Rugby League World Cup
· Toronto Soccer Supercup
· UEFA Football Gala
· World Amateur Boxing Championships
· World Pool Championships
· X Terra World Championships

"With Equestrian Tact..." will air in the United States as a HorseTV
presentation on the America One Television network. Thirteen (13) half-hour
programs are to be produced during 2002.

SportsQuest International is a privately held multimedia production company
specializing in the development and promotion of sports related programming
that presents positive, informationally rich themes. The company is based
in Oakland, California (USA).


(1) FIFA - Fédération Internationale de Football Association (world
football's governing body)

(2) UEFA - Union des Associations Européennes de Football (the parent body
of European football)


America One Television

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