International 2003 - A Host of Innovations
Please note: this is a TRADE show, but following
on from BETA International 2003 you will see the latest fashions
and saddlery equipment in your local retailer
of this year's BETA International have planned a host of exciting
more than 300 exhibitors taking part, the leading Equestrian and
Country Clothing Fair looks set to be a major draw for visitors
from more than 40 countries.
International takes place at the National Exhibition Centre, Birmingham
from February 16 to 18.
show will be open from 9.30am to 6.30pm on the Sunday and Monday
and 9.30am to 5pm on the Tuesday.
Equine Health, long time supporters of the Trade Fair are once again
title sponsors of the prestigious three day show.
Leggat, Merial's Equine Enterprise Head said: "BETA International
is the largest exhibition of its kind in the world, and is easily
the best way for us to meet our distributors and customers."
Horse Demonstration Arena is being sponsored by Masta and will see
international driving celebrity Gary Docking co-ordinating the demonstrations
and providing lively commentary.
their support of the show, Matchmakers International are sponsors
of the entry badges with the Bradford-based company firmly committed
to BETA International.
Manager Richard Lawrence said: "This is the third year that
we have sponsored the Horse Demonstration Arena through our Masta
brand and are delighted to have the opportunity to show our new
range of rugs for the season.
International is extremely important to Matchmakers International
and we have a bigger stand this year, and look forward to seeing
customers both old and new."
year a new sponsor, Forest Wines, will provide hampers for the winners
of the Best Stand Award, while Blue Chip, longtime sponsors of the
carrier bags will continue their valued support.
celebrate the 25th anniversary of the British Equestrian Trade Association,
BETA is sponsoring the New Product Awards at the show and will bring
together leading names from the industry to judge the awards.
Chief Executive and Secretary Claire Williams said: "We wanted
to support the show and decided an excellent way was to sponsor
the awards, as part of the association's celebrations.
is important for exhibitors to remember that they must put new products
forward for the awards.
entering a product in the New Products Gallery, this does not mean
you are automatically included in the awards and must contact the
organisers office to enter."
a new product for the awards is free, and to put forward a product
for display in the New Product Gallery costs £100.
gallery takes on a new look this year thanks to the innovation of
Sue Moxon of R&R Country who will display the various products
in an eye-catching shop window style.
of the press will also be invited to go along to the New Product
Gallery on the Sunday morning of the show where they will be given
more in depth information about the products from company representatives.
those companies that turn up at the show without those 'handy extras'
such as paper, pens and other stationary, a show 'Survival Pack'
will be available thanks to Horse and Hound magazine.
Fair Organiser Tom Hustler said: "We are very grateful to all
our sponsors who help to make the show such a success."
organising team for BETA International 2003 is headed by Tom Hustler
who is responsible for the overall running of the fair.
is supported by both Lynn Horn as Trade Fair Administrator and Neil
Clow who is Sales Manager for fair organiser's EMC.
Lynn and Neil are keen horse enthusiasts, competing up to Intermediate
level in the sport of Eventing.
has worked for EMC for 18 months and Neil joined the team just over
a year ago.
Organiser's contact information - anyone requiring further details
before the trade fair should contact (01937) 582111. During the
show the organiser's office will be located near the entrance to
the fair, which will be well signposted.
theme for the 2003 show is Horses In Sport with the activities in
the Masta Horse Demonstration Arena being led by Gary Docking.
the three days there will be a series of demonstrations covering
all aspects from the Riding Club horse, to Beyond Riding Club and
unaffiliated competitions, Showjumping, Showing and Dressage.
talk will cover the main aspects of the activity and the products
required to help win that valued red rosette.
Masta Horse Demonstration Arena will measure 13.5m by 17.5m. The
stable has kindly been provided by John Goodrick' Equestrian Developments,
Hadfields will be providing easibed for the bedding while the arena
surface has been provided by Polymer Reclamation Surfaces.
will be available to allow visitors to watch the wide variety of
demonstrations in comfort.
new feature area will greet visitors to the 2003 fair as they enter
area will include information boards on the trade fair, show sponsor
information, a timetable of events, what, when and where.
new idea is aimed at providing visitors with all the information
they require to help them make the most of their visit.
halls have been divided into specific areas to help visitors make
their way around the fair.
include Country Clothing, Equestrian, Feed Pavilion, The Walsall
Pavilion, Equestrian New Zone and Country Clothing New Zone.
has been a huge growth in companies from both Italy and France attending,
bringing a real European flavour to the show.
official hotel for BETA International 2003 is the Arden Hotel which
is situated just a few minutes walk away from the exhibition halls.
Accommodation can be booked through Reservation Highway on (01423)
travel and accommodation allowance to the Trade Fair is available
to BETA members.
allowance is available to BETA retail members spending at last two
days at the fair, and is to a maximum of £50 per person, per
night up to a maximum of £100. Contact the BETA office on
(01937) 587 062 for further information.
Details and Catalogue
those visitors wanting to avoid waiting to get into the show, pre-registration
is available by visiting the BETA International 2003 website at
www.beta-int.com where you will find a registration form. Pre-registration
reduces the wait in busy periods, but more importantly avoids the
£10 on site charge.
you can fax your details through to the office on +44 (0) 1937 582147
providing company name, name of people attending and category, for
example retail, manufacturer. There will be different colour badges
available to distinguish visitors from the various sectors of the
Trade Fair catalogue will be available at the entrance price £5.00.
This must have information booklet will provide visitors with details
on all the exhibitors at the Fair.
Drink and be Merry
full compliment of refreshments will be available throughout the
three day Fair with everything from the coffee shop, to baguette
stand, first class restaurant and catering outlets open to visitors.
restaurant will be open throughout the afternoon serving cream teas,
while the wine bar will also be open for business for those who
fancy a tipple.
a hugely popular attraction at BETA International, the Fashion Show
will once again provide a highlight to the Fair and is in the capable
hands of fashion show expert Karen Irving of Fashion First.
visitors the chance to see the latest fashions in action, the models
will be out in force providing show attendees with a glimpse of
the new lines from famous names including Harry Hall, Barbour, Chatham,
Toggi and Georg Schumacher to name just a few.
half day seminar to update SQP's (suitably qualified persons for
the sale of wormers) on developments in the equine worming industry
is planned for the Tuesday morning of the Trade Fair.
to be covered will be the products that have entered the market
over the last 2 to 3 year, developing working programmes around
these, updating the legal situation and a brief overview of changes
in dog and cat worming products.
seminar is being run by BETA and is open to all SQP's, with notes
provided and the opportunity to purchase the full set of BETA course
notes for those who attended the course some time ago.
seminar costs will be no more than £50 + VAT. If interested
in attending please contact the BETA office on (01937) 587 062.
year the New Product Awards will be sponsored by BETA to help celebrate
25 years of supporting the industry.
categories are Saddlery and Tack, Rider Clothing, Feed and Veterinary,
Horsecare Products and Equipment, Safety and Security, and a new
section Other, which brings together all those products that manufacturers
feel have missed out previously.
judging will take place on the Sunday morning with one judge and
a chairman per category. A winner, highly commended and commended
award will be presented with the winning entries announced at lunchtime.
New Product Gallery will take on different feel this year with the
products displayed in the theme of a shop window.
enter a product in the gallery will cost £100 and will ensure
your new products receive extra attention from both visitors and
the media attending.
prestigious Best Stand Award is being sponsored by Forest Wines
for BETA International 2003.
exhibitors at the show will be included in the judging - will you
be the winner in 2003?
to BETA International 2004
International 2004 will take place at the NEC from February 15 to