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Ultimate Equine Experience 2004 Kicks Off At Malvern

The Ultimate Equine Experience - the national tour of regional equine fairs - kicks off its 2004 season with the Midlands Equine Fair, which will take place at the Three Counties Showground, Malvern, on 13 and 14 March 2004.

The 2004 Fair looks set to be bigger and better than ever before, with a fantastic range of demonstrations, displays and, of course, opportunities to shop.

Details so far include:

" Lucinda McAlpine, the renowned owner of Brackenhill Stud, who will be demonstrating her approach to the natural rearing of horses. Over the last five years she has developed a system of stress-free horse management.

" Andrew Nicholson, the nationally recognised eventer.

" Tony Newberry, who will be discussing the rights and wrongs of show jumping technique.

" Mary Wanless, international lecturer and renowned author, whose groundbreaking research and understanding provide riders with simple pieces of clear information and instructions, and direct tools for implementing them.

" Demonstrations in the sport of Polocrosse, a sport that is a hybrid of polo from the Far East and lacrosse from North America is becoming one of the fastest growing sports in the UK.

" The Mystic Horsemen, a team of stunt riders consisting of six riders and six horses, who display their skills at horse shows and in films and on television in a range of styles including Cossack, Wild West and Spanish High School.

" The ever popular breed parade and display area.

" Over 100 opportunities to shop in a special Equestrian Shopping Village.

The Midlands Equine Fair is part of the Ultimate Equine Experience, which includes the Southern Equine Fair, the Devon & Cornwall Christmas Equine Fair, the North of England Equine Fair and the Scottish Equine Fair. It is believed that the Ultimate Equine Experience will grow over the next 12 months to include the East of England Equine Fair to be held at the Royal Norfolk Showground.

Sandra Turner, managing director of Contour Exhibitions & Events which organises the Ultimate Equine Experience, commented: "We are delighted to be starting our tour at the Three Counties Showground. The Midlands Equine Fair is a great day out for all the family, and anyone with a passion for horses should come along."

Tickets and information regarding exhibition opportunities are available in advance from Contour Exhibitions & Events by calling 01884 841925, and advance booking discounts are available. Further information and on line booking are available by logging on at


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