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the Smuggler Jacket

Javlin Are Back!

"We're back…and we're here to stay!" says Zoe Fearnley, Sales and Marketing Manager for Javlin Outdoor Clothing, part of the Ashtons Manufacturing Group.

Javlin Outdoor Clothing was created thirty years ago in South Yorkshire, when a gap in the market for good quality, warm but functional clothing to wear whilst out sailing was noticed. The company's owners developed their own fibre pile fabric, designed the products and Javlin was born.

In 1972 the British Olympic Sailing team wore their new, innovative wetsuit to victory, with Rodney Pattisson bringing home a Gold Medal. Then came those 'Yellow Wellies' and further Fibre Clothing all developed for the sailing market. Soon, however, other sporting fraternities noticed Javlin's clothing and orders began flooding in from climbers. Javlin was delighted when the British Everest Expedition of 1975 wore the Javlin Fibre Pile and conquered the South West Face. Always on the look out for ways of expanding its range, Javlin set about captivating the equestrian market, and developed a full range of products from base layer to waterproofs.

Sadly though, Javlin became a product of their own success and started to flounder as overseas products started to flood the market. Three years ago, the company was resurrected by Ashtons Manufacturing Ltd. Established in 1866 in Sheffield, Ashtons is a manufacturer of a wide variety of products, including outdoor protective clothing, so the Javlin range slotted nicely into it's portfolio of products.

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Paddock Jacket & Bodywarmer

So.. what do Javlin do now… Well the Classic Fibre Pile products are still there but have been updated, as have the Waterproofs. New products for Winter 2003 / Spring 2004 incorporate the Quilted Paddock range which now includes a Fitted Riding Jacket which can be worn in all areas of equestrianism. New to the SuperFleece range of garments, which is ideal for all aspects of outdoor living, is the stunning, fitted fleece for ladies and the Two-Tone Zipped-Neck Top. The best selling Smuggler Jacket is also still a big part of the range but has been re-worked to suit today's market.

The Javlin Outdoor Clothing Range is competitively priced and very good quality. If you haven't seen the range before, please come along to our stand T3.1 at BETA (14-17 February 2004) and we will be delighted to show it to you. If you are already a Javlin fan you will also be made welcome as we would love to show you our new products.

BETA - T3.1 - Javlin - Back For Good

For Further information contact:
Javlin Outdoor Clothing on 01226 273708 or visit www.Javlin-Outdoor.co.uk









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Find out more, visit the links page or find answers on the message board.

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