USA EQUESTRIAN APPOINTS BURNS TO TOP DEVELOPMENT
POST
USA Equestrian (formerly American Horse Shows
Association) announced today that Kevin Burns, of Geneva, Illinois, has been
appointed Assistant Executive Director - Development for equestrian sport's
national federation of the United States.
From 1994-2000, Burns was Regional Director of Development for the United
States Olympic Committee. Working from Chicago, he was responsible for USOC
fund-raising programs in a 12-state territory. He managed the largest single
fund-raising special event for the USOC in that period (the Allstate Healthy
American Games), and consistently maintained the lowest cost of doing business
ratio of all regional offices for the USOC nationwide.
According to Alan F. Balch, president of USA Equestrian, Burns will work
closely with existing professional staff in the marketing function of the
federation. "By hiring this position at the Assistant Executive Director
level," Balch said, "we are indicating its exceptional importance.
Kevin will work with Scott Carling (Assistant Executive Director - Marketing)
and Suzanne McGough (Director of Development), based in Lexington, while he
works and travels throughout the nation as required from his Chicago area
office. I will be recommending that the Marketing and Development Committee of
the federation appoint a special leadership task force to focus with him on
fund-raising."
Balch continued, "With this appointment, the professional component of
this federation's new sport marketing team is now just about completed. We have
HOK Sport in place for the overall marketing and event planning, plus corporate
sponsorship. We have Helikon Media finishing our new name implementation,
branding, and advertising plans. Now we have our top development position
filled as well."
"I am very pleased and really challenged by the opportunities I see in
returning to the Olympic Movement," Burns commented. "Sports are a
passion for me, and particularly the Olympics. I hope to bring a lot of
fund-raising energy and new thinking to equestrian sport." Since leaving
the USOC, Burns has been Executive Director of the Rush-Copley Medical Center
Foundation in Aurora, Illinois.
Burns is married with three daughters, and is the mayor of his home
town.
.
U.S. Equestrian Inc., as the National
Equestrian Federation of the U.S., is the regulatory body for the Olympic and
World Championship sports of dressage, driving, endurance, eventing, reining,
show jumping, and vaulting, as well as 19 other breeds and disciplines of
equestrian competition. As the country's largest multi-breed organization, the
Federation has over 77,000 members and recognizes more than 2,800 competitions
nationwide each year. It governs all aspects of competition, including
educating and licensing all judges, stewards, and technical delegates who
officiate at
these shows.
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