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New
Horse Advertising Section in American Cowboy
Buffalo,
Wyoming, April 9, 2002 -- American Cowboy magazine announces a new
advertising section called The Stable that will be devoted to horse
products & services.
The
Stable will appear beginning with the July/August 2002 issue of
American Cowboy magazine. The new advertising section will provide
a targeted place for equine-related products and services including:
tack and equipment, production sales, health care, gifts and accessories,
animal science/schools/education, breeders and production operations
and facilities.
Each
issue of American Cowboy is packed with horse and ranching-related
stories such as trailriding, trainers, horsemanship, real working
ranch cowboys -- including their livestock and their horses, and
more. American Cowboy keeps its "cowboys" connected to
the West each issue. "With over 82% of our readership living
in rural areas and our editorial focusing on the issues related
to these "cowboys," the necessity to incorporate an advertising
section that would provide our *readership with the equine-related
products and services that they need and request was evident,"
says Sandy Bales, Advertising Director.
American
Cowboy magazine is an award-winning, bi-monthly Western lifestyle
publication that reflects the traditional ways of the rancher plus
the new prosperity and changing lifestyles of the baby boomers that
are attracted to the Western way of life. The American "cowboy"
personifies "something for everyone," says Bill Bales,
Publisher, through the cowboy's ideals -- the underlying message
of the magazine -- of honesty, independence, self-sufficiency, hard
work and pioneering spirit.
Horse-related
businesses are supported each issue with the horse and ranching-related
stories. To receive more information on American Cowboy please call
800-369-0196 or visit www.cowboy.com.
*Based
on total paid and non-paid circulation of 110,658 with a 3 reader
per copy average (ABC Publisher's Statement, December 31, 2001;
1998 Reader Survey).
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