farrierFACTS
steps into National arena award-winning equine lifestyle series to
feature hoofcare
Albany,
NY -- March 16, 2004, -- UNBRIDLED, winner of the US Equestrian
Federation's 2003 BROADCAST MEDIA EXCELLENCE AWARD announced it
will feature a special hoofcare segment in every episode of its
National broadcast this season. The feature segment, aptly named
farrierFACTS is a two-minute piece dedicated to sharing a better
exchange of information between owners, trainers and farriers to
promote proper shoeing and regularly scheduled hoofcare.
Susan
Kayne, creator and host of the award-winning series, lives by the
conviction, "the farrier is the single most important component
to success in any horse sport." A conviction affirmed yet again
at the American Farrier Association Convention in Rochester, NY,
"I had the privilege of meeting world-class farriers and industry
providers serving multiple disciplines, the unwavering commitment
to education, excellence and certification of skills in the farrier
trade is phenomenal and serves as the foundation to the entire competitive
horse industry." An accomplished equestrian, Kayne knows the
value of proper hoofcare, "I am delighted to use the popularity
of UNBRIDLED to share the critical role farriers play in the horse
industry, television is a great platform to reach millions of horse
owners, it essential to the welfare of industry to educate viewers
on the overwhelming importance of regularly scheduled and proper
hoof care.
UNBRIDLED's
niche is to present the reality of the horse industry in a passionate,
embraceable style engaging the viewer and transforming their thinking.
farrierFACTS presents the craft of the farrier as an art form to
be respected and appreciated. It is a craft learned over a lifetime,
taught by masters, mentors and horses. It takes extraordinary dedication
to learn the craft and then persevere in difficult working conditions.
"The continued success and growth of horse sports is dependent
on the continued research, education, support and growth of the
farrier trade. That is why we are adamant about distributing farrierFACTS
in every episode of UNBRIDLED," stated Kayne, emphatically.
"My
friends all know whose shoes the celebrity set wears, they even
know what country they are made in, yet they don't even know what
they are riding on," quipped Kayne, who likens shoes to tires
on a Ferrari, "could you imagine paying six-figures for a car,
having an unregistered mechanic throw some unknown tires on it,
and then proceeding at 130 mph down the highway? Sounds like a blow
out waiting to happen!"
Unbridling
farrierFACTS is the first step to positioning hoofcare first in
the mind of the viewer. It is also the first time industry providers
will be recognized for their contributions to the advancement of
hoofcare and its subsequent enhancement of performance. Kayne says
it best, "it is the goal of farrierFACTS to elevate the level
of appreciation for the farrier, educate owners on the fundamentals
of proper shoeing, product application and most importantly raise
the overall emphasis on hoofcare as the foundation of the multi-billion
dollar equine industry."
about
farrierFACTS:
farrierFACTS is designed to serve as an information resource to
horse owners, and an avenue for industry providers to effectively
reach the end-user about the importance of hoofcare. farrierFACTS
is produced by rockin'horse productions and distributed through
UNBRIDLED via television, radio, internet and print. farrierFACTS
is co-venture of Andrew Elsbree, CJF and Susan Kayne. farrierFACTS
is a trademarked property of the SUSAN KAYNE OMNIMEDIA LLC.
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