The Hampton Classic Hosts Most Successful Sponsor Workshop Ever
Guests Convene at Tavern On The Green
NYJuly 8, 2002The Hampton Classic held its most successful
sponsor workshop ever, hosting 120 guests on July 1 at Tavern On
The Green in New York.
Hampton Classic hosts this workshop annually to help its sponsors
better understand how to maximize the value of their corporate sponsorships.
The workshop provides sponsors with an overview of various opportunities
available to them in connection with their sponsorships, including
ancillary promotional options such as advertising on the events
telecasts, in special Hampton Classic newspaper and magazine sections,
and on local radio. Networking with other sponsors, meeting with
Classic officials, and hearing from outside speakers combine to
make the day extremely popular with sponsors who attend.
year our sponsors thank us for hosting them at the workshop,
said Hampton Classic executive director Tony Hitchcock. At
some events sponsors simply write a check and then that ends their
involvement. We encourage deeper participation and we feel that
we can help accomplish that by creating a better understanding of
what sponsors should, and should not, expect from us. The more they
know, the more theyll get involved.
Lesa Ukman Sees New Trends in Corporate Sponsorships
keynote speaker at this years sponsor workshop was Lesa Ukman,
president and founder of IEG, Inc., long considered the nations
foremost authority on event sponsorship and host of the websites
Sponsorship.com and SponsorDirect.com. Ukmans address focused
on the benefits of event sponsorship as opposed to traditional advertising.
She cited several changes in the ways companies utilize sponsorship,
including commoditization of the core values of what
companies stand for, shifts from brand-centric to consumer-centric
sponsorships, and a focus on experiential sponsorships and increased
emphasis on corporate and personal social responsibility. She noted
that IEG, Inc. has been able to quantify a measurable shift from
advertising to sponsorship spending during this down-economy period
and particularly in the aftermath of the terrorist attack on the
World Trade Center and Pentagon.
offers much more than advertising as a brand-building tool,
she said. People are becoming jaded and immune to advertising
and what a company stands for is now as important as what it sells.
Sponsorship of the right event can make a difference in developing
and sustaining customer loyalty.
27th annual Hampton Classic Horse Show, which benefits the Southampton
Hospital, is a showcase for hunter/jumper competition from junior
levels up to the pinnacle of the sportgrand prix show jumpingand
culminates with the $150,000 Prudential Financial Grand Prix on
Grand Prix Sunday, September 1.
Second Annual Seniors Day, presented by 50 Plus Senior News, will
take place on Thursday, August 29. Senior Citizens, admitted free
on Seniors Day, can watch show jumping, shop, dine, and explore
the Exhibition Horse area where miniature horses, llamas, alpacas,
and the shows special horse acts are stabled. Pony rides for
grandchildren will be available for a modest additional charge.
The Classics new An Evening of Shopping takes
place on Thursday, from 5-7 PM in the Boutiques Garden.
show officials have expanded the shows community-centered
salute the growing Hispanic community on Long IslandFiesta
Day, presented by Avis. Fiesta Day, Friday, August 30, will include
Hispanic food, music, and dancing in tribute to diversity in work
and play. Fiesta Day celebrates the culture and traditions of more
than 23 Spanish-speaking countries and regions worldwide.
seventh annual Cablevision Kids Day, Saturday, August 31, promises
to be the best ever. Along with the fun of face painting, balloon
sculpting and a magician, the day will feature hands-on circus acts
with the National Circus Project, free pony rides and grooming lessons.
A visit to the petting zoo is included in the fun, along with chances
to win some great prizes.
Featured show jumping events during the Hampton Classic include
the $15,000 W.G.H.R. Junior/Amateur Jumper Classic, $25,000 Sally
Hansen Grand Prix, $30,000 Adequan Grand Prix, $50,000 Eastern Finals
of the Young Jumper Championships, and the $25,000 Calvin Klein
Show Jumping Derby for riders under the age of 21.
weeklong competition, from Opening Day, August 25, until the Grand
Prix competition, September 1, also features social activities,
special events, demonstrations, and exhibitions for all who participate
or attend. Five show rings, 60 vendors, three restaurants, and the
childrens area will be operating throughout the week. Admission
is $5 per person or $15 per carload per day, with children under
6 admitted free. Reserved grandstand seating for Sunday, September
1 is $15 per person (in addition to $5/person or $15/carload admission)
or $25 per person for premium front-three-rows seating. Parking
throughout the show is free.
more information about the Hampton Classic be sure to visit the
shows website at www.hamptonclassic.com