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BEST NEW EXHIBITION
AND GRAND PRIX WINNER FOR EQUUS
(L-R)Justine
Tatham and Sarah Cartwright, Directors of Equus - The Horse Event
having just received their Awards,
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Billed
as an entrepreneurial project that produced excellent results, Equus
2001-The Horse Event, was winner of not just Best New Exhibition,
at the Marketing Event Awards held 28th September at the Royal Lancaster
Hotel, London, but also the coveted top award of the night, the
Grand Prix Award.
Mike
Fletcher, Editor of Marketing Event stated, "Our Grand Prix
winner, Equus 2001-The Horse Event, is a launch that went ahead
despite the foot and mouth crisis and smashed all expectations courtesy
of a well-thought-out campaign"
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There were over 200
entries short-listed for a variety of awards with many leading companies
present. Winners included BBC Technology for Most Effective Use of Exhibitions,
BT for Best Portable Stand and Gardeners World Live for Best Consumer
Exhibition.
The judging panel
was made up of a number of leading industry figures including Andrew Roberts,
Managing Director of Reed Exhibitions UK (the worlds biggest exhibition
organising company), Nigel Lloyd-Jones, Chairman of HP:ICM, Matthew Davies,
Director of Events at Haymarket Business Publications, Austen Hawkins
Deputy Director of the Association of Exhibition Organisers and Andrew
Morris, Chief Executive of Earls Court and Olympia.
Event Director, Sarah
Cartwright, states "Justine and I are thrilled to have been given
this great accolade from the exhibition industry. It has been very exciting
working on Equus over the past 18 months, combining our expertise in exhibition
organising with our interest in horses."
Equus - The Horse
Event, the national equestrian exhibition based in London, was conceived
and organised by Directors Sarah Cartwright and Justine Tatham. With visitors
expected from all areas of the countryside, going ahead with the event
had to be considered very carefully. MAFF, (now DEFRA), advised that the
event should continue, being a central London venue in an area that had
not yet been affected, provided the organisers followed MAFF guidelines
with disinfectant for all vehicles and pedestrians.
Equus was held at
ExCeL, the new London events venue based in the Docklands, in April this
year and was a resounding success attracting 18,461 visitors. There were
equestrian celebrities demonstrating with their horses in a Main Arena,
built specially for the four-day event, which included Lucinda Green,
six times Badminton winner, Olympic Showjumper John Whitaker and Olympic
Dressage Rider, Richard Davison.
Equus-The Horse Event
will take place again next year at ExCeL, London 4-7 April 2002. There
are 2000 seats around the Main Arena, a new Evening Extravaganza, top
displays and the chance to shop for all equestrian goods and services
over the four days at the start of the new season.
(L-R) Justine Tatham
and Sarah Cartwright, Directors of Equus - The Horse Event, with Rocky
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