Field Officer Role Goes From Strength To Strength
BETA Field Officer role goes from strength to strength with growing
membership of the association, and increasing awareness.
new appointment was launched more than 18 months ago and was taken
up by Norma Smithson who has scaled down her involvement in the
last year, while Tricia Nassau-Williams was taken on to cover the
South West and Midlands.
at the AGM Ms Nassau-Williams outlined her findings and results
from her five months in office.
Tricia: "My objectives have included increasing BETA membership
in the area I cover, to liaise with existing members in order to
secure their continued membership by highlighting to them the benefits
of their membership, and to provide information and support to potential
and existing members.
the last five months I have collected and recorded the details of
130 businesses on the BETA database for my area.
has included making approximately 350 telephone calls and the posting
of 40 letters to companies I could not access by phone.
date seven membership applications have been passed by council,
two of these being trade membership, and a further six are awaiting
approval, a remaining six are awaiting completion."
reported that 27 companies had been visited including potential
and existing members and made a number of observations.
Tricia: "I have found that there is a definite requirement
for a membership category that has criteria for those just entering
is disappointing to find that a number of companies are not displaying
the BETA logo in store or in adverts, and they must be encouraged
to use their membership and highlight to their customer why their
membership of the industry's association is important to the consumer
and trade alike."
Tricia: "I now believe that BETA is seen as an organisation
which is more approachable for general queries and information,
and it is there for both small as well as large businesses."