Equine
Vision And The Blood-Horse Announce Cooperative Venture: 2004 Virtual
Stallion Guide
LEXINGTON,
KY - The Blood-Horse, the industry's most widely-read news and
information magazine for Thoroughbred racing and breeding, and
Equine Vision, a groundbreaking, new marketing resource that harnesses
the latest advances in digital imagery and global communications,
announce the release of a new cooperative venture: the 2004 Virtual
Stallion Guide. The 2004 Virtual Stallion Guide is a CD-ROM and
Internet marketing tool for Thoroughbred stallions, and features
digital imagery, including Equine Vision's proprietary 360-degree
photography, conformation (walking) video, conformation still
photography, and race footage.
The
first edition of the 2004 Virtual Stallion Guide showcases over
45 top stallions and will be distributed to Blood-Horse subscribers
in the November 22 issue. Links embedded on the CD-ROM will allow
users to launch their browser and link directly to the Online
Blood-Horse Stallion Register. A second CD-ROM version will be
released in January 2004. The online edition of the Virtual Stallion
Guide will be released with the expansion of the Online Stallion
Register on January 14, 2004. Multi-media presentations of over
100 top stallions will be available.
"I
am delighted to see this alliance come together with such a positive
and productive result. The Blood-Horse is, without a doubt, the
leader in delivering breeding and racing content to the Thoroughbred
industry. The Online Stallion Register is already a tremendous
resource for breeders and the Virtual Stallion Guide will visually
enhance this valuable research tool," said Daniel Burgner,
President of Equine Vision. "Now an owner in Japan can simultaneously
consult with a bloodstock agent in Europe and a stallion manager
in Kentucky while looking at the same multi-media stallion presentations.
The Virtual Stallion Guide CD-ROM editions offer breeders that
do not have access to high-speed computer connections the same
advantages that our online broadband users enjoy. This alliance
is truly a win-win situation for breeders and stallion farms alike."
Stacy
V. Bearse, President and CEO of Blood-Horse Publications, commented,
"This innovative stallion marketing tool is an outstanding
union of print, online, and video. The end result is a tremendous
advantage for both advertisers and end users. Video is a tricky
thing. If it is not done right, it can be counterproductive. With
the 2004 Virtual Stallion Guide, the best in the digital video
imagery business have aligned themselves with the best in the
print and online business-and our customers are the happy beneficiaries."
Equine
Vision was founded by Daniel Burgner in Santa Barbara, CA, to
create unique production processes to market Thoroughbred horses.
In addition to the Virtual Stallion Guide, Equine Vision creates
custom CD-ROM and DVD marketing programs for stallion farms. Equine
Vision also recently produced the Keeneland September Sales Preview
television show that aired on TVG.
The
Blood-Horse is the oldest continually published North American
Thoroughbred magazine and is published by Blood-Horse Publications,
a multimedia publishing company that traces its roots to 1916.
The company also publishes The Horse: Your Guide To Equine Health
Care, a monthly equine health care magazine; TBH MarketWatch,
a newsletter for Thoroughbred investors; the official Kentucky
Derby and Breeders' Cup souvenir magazines; Auction Edge; and
Keeneland magazine. In addition, Blood-Horse Publications also
operates a family of leading Web sites including bloodhorse.com
and TheHorse.com.
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