The magic returned to Melbourne, attracting over 75,000 people to the
8 day equine spectacular.

From across the country and around the world, over 75,000 people visited the
second EQUITANA Asia Pacific, the largest non-racing equine event in the
Southern Hemisphere. This represents an 8% increase in attendances from the
first EQUITANA Asia Pacific in 1999.

Event Director, Daryl Herbert said, "We are absolutely thrilled with the
feedback from exhibitors, competitors, educators and visitors. All agree
that EQUITANA Asia Pacific 2001 exceeded their expectations in all areas. We
feel confident that the EQUITANA brand has established itself as the key
event on the equine calendar in Australia."

Nearly 25,000 people witnessed the excitement of the all new Mane Event -
Dancing With Horses. The two-hour equine theatrical spectacular featured
Australian and international acts performing together to produce a thrilling
evening of entertainment for the whole family. The Mane Event was presented
in the specially created 6,000 seat indoor arena, and featured over 50
horses and riders, including 2001 Olympic Dressage Gold Medallist ANKY VAN
GRUNSVEN, Sydney Olympics Opening Ceremony Rearing Stockman STEVE JEFFERYS
and Australian country music legend LEE KERNAGHAN.

The Australian equine community flocked to the transformed Melbourne
Exhibition Centre to take advantage of the opportunity to learn from and
meet, Australian and international experts in a variety of equine fields.
Olympic Gold Medallists were also on hand to share their secrets for
success.

A 50% increase in exhibition space (over 180 exhibitors), compared to
EQUITANA 1999, created a complete equine shopping frenzy, with exhibitors
reporting a significant increase in sales.

The competition program was a great success, and featured the largest
Australian gathering of equine sports, showcasing Australian and
international riders competing for $250,000 in cash and prizes across 17
different competitions with over 800 competitors overall.

"EQUITANA Asia Pacific has at last bought together the Australia equine
industry, providing a unique and exciting opportunity for all facets of the
industry to benefit from the success of an event of this kind" concludes
Daryl Herbert.

MANE EVENT 2001 VIDEOS - ON SALE NOW
Relive all the excitement, drama, action, fun and entertainment of the MANE
EVENT 2001 - Dancing With Horses.

Featuring performances from:
* Anky van Grunsven, 2001 Olympic Dressage Gold Medallist
* Lee Kernaghan and the National Reining Horse Association
* Steven Jefferys with daughter Ashleigh and 'Jamieson'
* The Bushpoet, Guy McLean & 'Nugget'
* Steve Brady with 'Beau' & 'Nicki'
* Jose Mendez and 'Fortuno'
* AND MANY MORE!

This fantastic momento of the equine entertainment spectacular of the year,
can be yours for only $21.95 plus $5.00 postage and handling.

To purchase a copy please phone Definitive Events on +61 3 9596 8744, fax on
+61 3 9596 0936 or e-mail sarah@definitiveevents.com.au

GET YOUR OWN COPY OF THE EQUITANA OFFICIAL SOUVENIR PROGRAM
Whether or not you attended the event, you will never forget the magic of
EQUITANA with a copy of your own Official Souvenir Program. The glossy,
coffee table styled book consists of over 120 colourful pages detailing all
elements of the event, including the Mane Event program, enlightening
feature stories, exhibitor and product listings and an abundance of photos.

The Official Program will prove to be a fantastic keepsake of your memories.

To purchase a copy please phone Definitive Events on +61 3 9596 8744, fax on
+61 3 9596 0936 or e-mail: sarah@definitiveevents.com.au

Purchase your copy now for the GREAT PRICE of $5.00 plus $3.50 postage and
handling.

LOST PROPERTY
If you lost something while attending EQUITANA at the National Equestrian
Centre and the Melbourne Exhibition Centre, please call us on 03 9596 8744
with a description of your missing property.

EQUITANA - You'll never forget the magic!

www.equitana.com.au