Purina Mills Introduces Improved Omolene with
Controlled Energy™
ST. LOUIS (March 8, 2001) - This spring, horse
owners changing from their cold-weather to warm-weather feeding programs will
have a new choice as Purina Mills introduces improved formulations of
Omolene®, America's most trusted horse feed.
"Enhancements to the trusted Omolene formulation include improved handling
and more 'controlled energy' with less sugar and starch," says JoAnn
Fraser, group marketing manager of Purina Mills' Horse Business Group.
"Omolene's vitamin profile has also been enhanced for optimal performance
without the need for supplements. The improved formulations of Omolene with
Controlled Energytm will be available at authorized Purina Mills dealers across
the country this spring."
Purina Mills developed the improved Omolene formulation to last longer in warm
weather and be easier to handle in cold weather. After extensive analysis at
the Purina Mills' Equine Research Facility in Gray Summit, Mo., the improved
Omolene formulas were successfully test marketed in Wisconsin and western Texas
this past year. While levels of sugar
and starch were reduced in the improved formulation, more energy now comes from
vegetable oil. Omolene with Controlled Energy includes all the essential
vitamins so that no additional supplements are needed.
> The improved formulations were developed by veterinarians and equine
nutrition specialists at the Purina Mills' Equine Research Facility. They
referenced extensive market research that provided comments and suggestions
from hundreds of horse owners, caretakers and veterinarians. "Most horse
owners are emotionally bonded to their horses. This unprecedented research has
helped us understand what horses and their human companions want and need in a
fortified sweet feed," says Scott King, DVM, manager of the Purina Mills'
Equine Research Facility. "We're confident that the improved Omolene feeds
are the best sweet feeds ever made available for horses."
Along with the formulation advancements, each Omolene feed is now labeled to
indicate its best use for horses. Omolene 100 Active Pleasure is designed for
horses used primarily for pleasure riding or light work; 200 Performance is
designed for competition, breeding and show horses; while 300 Growth is
specially formulated for the needs of foals and lactating mares. The Omolene
with Controlled Energy feeds will also feature new packaging to be instantly
recognizable.
Purina Mills is America's largest producer and
marketer of animal nutrition products. Based in St. Louis, Mo., the company has
49 plants and approximately 2,500 employees nationwide. Purina Mills is
permitted to use the trademarks "Purina" and the nine-square
Checkerboard logo under a perpetual, royalty-free license agreement from
Ralston Purina Company.
Purina Mills is not affiliated with Ralston
Purina Company, which distributes Purina Dog Chow brand and Purina Cat Chow
brand pet foods.
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