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FEDERATION EQUESTRE
INTERNATIONALE NEWS
SAMSUNG RENEWS TITLE SPONSORSHIP THROUGH 2005 FOR
NATIONS CUP SERIES |
SAN FRANCISCO, April 26,
2001 -- Samsung Electronics Co., Ltdannounced today that it has extended its
title sponsorship of the Samsung Nations Cup Series for showjumping for an
additional three years - from 2002 to 2005.The decision to invest an additional
$7 million demonstrates the company's strong and ongoing commitment to
international equestrianism and worldwide sports sponsorship.
H.R.H. The Infanta
Doña Pilar de Borbón, President of the FEI, and Mr. Il-Hyung
Chang, Senior Vice President of Samsung Electronics, signed the new agreement
at the FEI General Assembly, which takes place today in San Francisco.
"The Samsung Nations Cup Series brings people together regardless of their
race, gender orbackground to celebrate equestrianism," said Il-Hyung
Chang, Senior Vice President of Samsung Electronics."We have and will
continue to value the Nations Cup series as it simultaneously promotes
equestrianism and the spirit of friendship and competition among people around
the world."
"The FEI is very excited to have Samsung as our title sponsor for another
three years.Since 1997 Samsung has demonstrated its strong commitment to
equestrianism and the prestigious Nations Cup event," said Dr. Bo
Helander, Secretary General of FEI.
Samsung first got involved in the Nations Cup in September 1996, by signing an
initial sponsorship deal with the Federation Equestre Internationale (FEI)
worth $7 million over three years, which secured a healthy future for one of
the equestrian world's oldest and most prestigious events.Previously, Samsung
had been the sole patron of the FEI/Samsung International Jumping and Dressage
Competition since 1988.
The Samsung Nations Cup Series takes place in 24 countries.The fifth season of
the Samsung Nations Cup Series 2000/01 started onSeptember 17, 2000 with the
Nations Cup in Podebrady, Czech Republic.The series will resume again after its
winter break in La Baule, France, in May 2001.The World Final of the Samsung
Nations Cup Series will take place on September 23, 2001 at Club de Campo in
Madrid, Spain.
Samsung is a major sponsor and supporter of sports throughout the world. The
company's global sponsorship has been far reaching into diverse sports
categories. The various sponsorship includes wrestling, table tennis,
badminton, basketball, baseball, soccer, golf,taekwondo, volleyball and
equestrian. Key current sponsorships range from the official Worldwide Wireless
Communications Equipment Partnerof the Olympic Games to a running festival in
Central Europe.
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FEDERATION EQUESTRE INTERNATIONALE
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